Digital Agency Network
DAN Global™ provides online platforms, industry knowledge and various tools to support digital marketing agencies
and global community of marketers. As a guest writer for DAN, my articles have been published on their site and social networks.
Data Isn’t The Enemy – Why Creatives Should Embrace Data
With newer technologies that can gather more data more quickly, large stacks of research are ready to provide a foundation for strong strategy and great creative. But what happens when instead of acting as a GPS, guiding creative teams towards brilliant insights and smart work, data jumps into the driver’s seat, steering the creative in specific directions…
Digital Don’ts – Avoiding Digital Marketing Gimmicks
Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work…
